Digital inspiration and advertising blog

 

 

22.1.2010 by Flow    Comments ()        follow me     connect
Bookmark and Share

Logos, brands and their colours

Logos, brands and their colours

A colourful short film by H5 'Logorama' (see trailer below) about logos and nothing but logos reminded me to what I read in Al Ries' '22 Immutable Laws of Branding'. What works for this vibrant film also does for corporate brands. Aparently there are five basic colours (red, orange, yellow, green and blue) and the neutrals (black, white and grey). As red lights are perceived in the back of the eye they seem to be moving towards you, hence their signalling effect. The other way round for blue.

Apart from their physical behaviour colours always have a social reference. When I see a blue light it inevitably reminds me to toilets in German train stations. Green for me as well as for many other Europeans is normally associated with health or environmental friendlyness, in the Middle East it has a strong religious reference.

Creative agencies and designers tend to present themselfes on white backgrounds. That's why I chose grey - to stand out. Not merely for the sake of standing out but also for aesthetical reasons.

Much too often do I look at T-Mobile's bright pink ads knowing that they really own this colour but is it aesthetical? Does it appeal to females between 5 and 50 years as much as to heterosexual males? I'm not too sure.



22.1.2010 by Flow

Comments