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2.2.2010 by Flow    Comments ()        follow me     connect
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Breaking through the clutter

Breaking through the clutter

I can't remember any ad I was exposed to since I went to work this morning. Surely there are too many of them cluttering the tube-entrance I walked through, the newspaper I picked up from a bench and on the web-site I watched a video. The only brand I have in mind in this very moment of writing is Campaign Magazine. I constantly see their logo on Twitter feeding snippets of news. It's possibly the recurring exposure and the simplicity of their restricted messages that works so well.

Why can't more ads be written and designed more simple? Wouldn't it increase a brands communication rather than reducing it through sticking a month's marketing objectives into an MPU banner, rotating with texts videos and images all at once?

The German painter Hans Hofmann once famously said that 'the ability to simplify means to eliminate the unnecessary so that the necessary may speak.'

Simplicity requires bravery. But it will eventually enable your message to break through the information clutter. Just like the website of 'the New Rose' pub does. Simple.


2.2.2010 by Flow

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