Yet another award the world of advertising was waiting for. This time however with odd disciplines such as 'best use of plagiarism' or 'best use of bad taste' amongst 30 more. The lucky winner is awarded the 'big chip' (which very much looks like the yellow pencil from D∓AD).
You have to go balls out to get one though: 'you can't enter this directly but all entries will be automatically considered'.
Here's the winner for the category 'viral' in 2009:
How likely do we believe an ad?
Are Unclicked Online Ads Wasted?
Brand Information and Visual Attention
No glorious future for Flash?
Anchoring and Consumer Decision Making
QR codes - a great future or a one-off?
iPad's impact on web-design
Good Copywriting
Being Green or Being Mean
Great Books About Advertising and Marketing
Crowdsourcing
Status vs Commodity in Car Advertising
Selling the Big Idea
More price conscious advertisers
Social Media's impact on Design
Consumer engagement
The Chip Shop Awards
Is advertising ethical?
Augmented Reality evolves
Does design matter?
Breaking through the clutter
Pitching concepts and ideas
Advertising for an ageing population
Extreme Fast Food Advertising
5 inspirational music videos
3 great Viral campaigns
Logos, brands and their colours