Digital inspiration and advertising blog

 

 

22.2.2010 by     Comments ()        follow me     connect
Bookmark and Share

Consumer engagement

Consumer engagement

We came across many many flashmobs since T-Mobile's 2007 Dance in Liverpool Street Station. Not only due to exasperated commuters did their popularity vanish as fast as they emerged. A big contribution to the general dislike of flashmobs is probably Dr Pepper's 'Be A Pepper', the worst example of a flashmob I have ever seen (see below). Certainly worth awarding the 'Chip Chop Award'.

What didn't vanish however is the idea of cosumer engagement in various other forms, social media advertising being the marketers' favourite choice. Other examples are crowdsourcing in new-product-development and viral marketing in idea generation.

Benetton's 'It's my time' certainly is a very nice example of promoting both their respect towards cultural diversity and continguousness to their customers. In this casting call the customers are centre stage.


22.2.2010 by

Comments