Graphic Design, Digital Art Direction, Film direction and music videos

Illustration & Graffiti Art

Spray Paint paintings by Florian Bohl

In a cultural landscape of hyper reality, branded lifestyles and 15-minute fame, one's subconscious receives thousands of advertisements a day. It is through this daily diet of propaganda that we shape our minds as we grow up. The desire we feel to make a mark on this world leads us to exciting new innovations on many fields, particularly in art and design.

Is graffiti art a direct result of post war advertising?

Is it a coincidence that graffiti was spawned in New York, arguably the world's most advertising saturated and simultaneously most media savvy city? One can argue that graffiti is the by-product of a society inundated with advertising. After all, both seek to do just that. Advertising and graffiti function on a Phenomenological dimension to awaken the viewer's curiosity. On one level they rely on the sheer amount of coverage and penetration, and on a deeper one they rely on the quality of the delivery to embed themselves into the human consciousness.

From that point it is no surprise I ended up working in advertising. See my graffiti paintings below.

How I am doing it can be seen in the videos below