Graphic Design, Digital Art Direction, Film direction and music videos
Digital Art Direction
Art Direction for online campaigns
An art director is like a cook, each one specialized in a different cuisine.
Concepts are like meals, more ingredients dont neccessarily mean a better
resul, often do the simplest solutions work best. It is my responsibility
not only to create something that people enjoy looking at but also mainly
to give the client a good return on investment. Have a taste of my work
I did for various interactive agencies below.
Online advertisement
The task in banner, skyscraper or MPU formats is to bring across an endless list of incentives from the client within 10 or 15 seconds. That normally means stripping down the copy and imagery to its core. What remains should contain the message, call to action, logo and a good idea that brings it all across to the target audience. See examples below.
Skyscraper online ad for Domino's Pizza promoting the ease of online order.
Yahoo homepage takeover for car rental company Hertz.
Case study Infiniti Visualiser web site
Introducing Nissan Motors new car brand Infiniti to the European market the integrated London based advertising agency TMW was appointed to create a web site that enables users to explore the car as much as possible. For the car brand's four main models a film in different settings and atmospheres were built completely in 3D by Parasol Island in Germany. Gareth James the project's Creative Director and Jake Cooper, Copy Writer developed the concept and storyboard while I art directed the visuals.
After the film sequence the explore section of the site will enable to user to view the car in 360 degrees and change wheels and colors. In the following section accessories and model variants can be configured. I designed the interface and architecture for each section that was then built in 3D and Flash by London based agency Saddington & Baynes based on my direction.
Model selection screen
Explore exterlior section
Explore interior section
